Netflix is officially entering the Salish Matter era.
The streaming giant has signed an exclusive, multi-project partnership with 16-year-old YouTube sensation Salish Matter and her father, filmmaker and creator Jordan Matter, marking one of Netflix’s most ambitious creator-to-studio deals in the kids and family entertainment space.
TL;DR
Salish Matter and her father Jordan Matter have signed an exclusive multi-project deal with Netflix to create new scripted, unscripted, and animated kids and family content, with launches beginning this spring.
The collaboration will see the Matter duo develop, produce, and star in a wide slate of new content for Netflix, spanning scripted series, unscripted adventures, and animated projects. It also signals Netflix’s continued push to bring digital-first creators with massive Gen-Z reach into its global ecosystem.
A Creator Empire Moves to Netflix
Salish Matter is already one of the most recognizable young creators on the internet. With more than 34 million subscribers across platforms and over 3 billion lifetime views, her content blends high-energy challenges, athletic feats, and family-friendly storytelling that resonates deeply with younger audiences.
Netflix’s deal taps directly into that formula.
The partnership kicks off this spring with new installments of Salish and Jordan’s signature weekly adventure content, including large-scale 24-hour challenges and social experiments. These episodes will feature celebrity guest appearances, continuing a format that has previously attracted names like MrBeast, Paris Hilton, and Khloé Kardashian.
But Netflix isn’t stopping at familiar territory.
Under the agreement, Salish will headline brand-new original projects designed specifically for the platform, including scripted series, unscripted formats, and animated shows. Netflix will also collaborate with the Matters on consumer products and live events, expanding Salish’s brand beyond the screen.
In addition, Netflix plans to make the family’s extensive YouTube back catalog available to stream on the service later in 2026, offering fans a centralized home for years of viral content.
Why Netflix Is Betting Big on Salish Matter
From Netflix’s perspective, the appeal is clear.
Salish Matter isn’t just popular, she’s proven. In 2025, she won the Kids’ Choice Award for Female Creator of the Year, cementing her influence with young audiences. She also co-founded the Sephora-backed skincare brand Sincerely Yours, demonstrating an ability to build businesses as well as entertainment franchises.
Jordan Matter brings additional credibility as a seasoned creative. Before YouTube fame, he built a career as a photographer and author, later transforming his channel into a family-driven storytelling brand that blends polished production with authentic, relatable moments.
Netflix VP of Family & Kids Content John Derderian described the duo as “exceptional creators,” highlighting their rare ability to connect with kids and families at scale while maintaining a positive, aspirational tone.
For Netflix, this deal reflects a broader strategy: partnering with creators who already understand their audience and can deliver consistent engagement across platforms.
What the Matters Say About the Partnership
Salish Matter has made no secret of her excitement.
She shared that joining forces with Netflix feels like a dream opportunity, expressing eagerness to begin filming and to bring bigger, more imaginative stories to life. For a creator who grew up in front of the camera, the move represents a new chapter, one that blends her YouTube roots with long-form storytelling.
Jordan Matter echoed that enthusiasm, praising Netflix’s global reach and creative ambition. He emphasized the platform’s ability to amplify stories on a scale that simply isn’t possible elsewhere, particularly for content aimed at kids and families worldwide.
What This Means for Kids and Family Content
This partnership is more than a headline-grabbing deal. It’s a sign of how the entertainment landscape continues to shift.
Netflix is increasingly blurring the line between traditional studio productions and creator-led content. By bringing in talents like Salish Matter, the platform is acknowledging that today’s biggest stars often come from YouTube and social media, not Hollywood casting calls.
For viewers, especially younger ones, that means more content that feels native to how they already watch, interact, and engage online, but with Netflix’s production muscle behind it.
If successful, the Salish Matter deal could become a blueprint for future collaborations between streaming platforms and next-generation creators.
Check out It’s Netflix Nerd for our latest reviews, updates, release news, and information about Netflix movies and series.